Sesame Workshop is launching the rebooted Elmo’s World series in the UK via Sony’s free-to-air channel Tiny Pop in January 2020.
This is the first time the 65 x five-minute standalone series is launching in the region, after it originally premiered in the US on HBO and PBS in 2017. Previously Elmo’s World ran as a segment in Sesame Street on PBS KIDS from 1998 to 2009. Tiny Pop is already home to fellow Sesame Street resident Cookie Monster, who joined the network after Tiny Pop picked up the five-minute series Cookie Monster’s Foodie Truck last November.
The rebooted series features Elmo going on educational adventures with his friend and animated mobile phone Smartie. Starring Bill Irwin (Fool Moon, How the Grinch Stole Christmas), Daveed Diggs (Ferdinand, Wonder), and comedian Daniel Koren, the series features dancing, counting and sorting to encourage interactivity.
“Elmo’s World is one of the most successful Sesame Street shows of all time,” says Sesame Workshop’s head of international media and education Ed Wells.
“This is the first time that the reimagined Elmo’s World will air as a standalone series in the UK,” he adds. “Tiny Pop is one of the country’s biggest preschool broadcast outlets and we [rebooted the series] to bring the inventiveness and interaction of Elmo’s World to today’s kids.”
Moving forward, Sesame Workshop has locked in a few new CP partnerships for the rebooted show, including with Sesame Street’s UK licensing agent Bulldog Licensing (apparel, home goods, accessories, toys), while master toy partner Sambro is going to be launching two new Elmo feature plush lines this year in the region.