Nickelodeon taps new licensing director in Europe

Former Planeta Junior and Warner Bros. vet Simone Fenu will lead Viacom’s consumer products strategy in Italy and Greece.
September 24, 2019

Viacom International Media Networks (VIMN) has appointed former Planeta Junior licensing manager Simone Fenu as senior director of licensing and consumer products for Italy and Greece.

Fenu is responsible for managing local CP agencies and developing Viacom Nickelodeon Consumer Products’ strategy in these regions, effective immediately. Based in Milan, he reports to Felix Ruoff, VP of retail sales and consumer products for VIMN’s Southern and Western Europe, Middle East and Africa business cluster.

Fenu joins Viacom from Planeta Junior, where he served as country manager for Italy overseeing licensing and content distribution (working on brands like Gormiti and Miraculous: The Adventures of Ladybug and Cat Noir). Previously, he held several roles at Warner Bros., including senior category manager and newspaper kiosk manager. While at WB, Fenu worked on brands including Looney Tunes, DC Superheroes and Harry Potter.

In other Nickelodeon news, fashion brand Betsey Johnson is partnering with JoJo Siwa to launch a limited-edition clothing and accessories range for kids. The 18-piece JoJo Siwa by Betsey Johnson collection will be available exclusively at Bloomingdale’s beginning September 30. Featuring dresses, skirts, bomber jackets and backpacks, the range is available for US$32 to US$68 in stores and online.

Siwa is in the middle of her first multi-city live concert tour, Nickelodeon’s JoJo Siwa D.R.E.A.M. The Tour. Nickelodeon’s past apparel efforts with the Nickelodeon and YouTube star included a rapid-rollout program with Target and apparel licensor Mad Engine in fall 2018.

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