YouTube is launching a US$100 million fund to help content makers create “thoughtful, original” children’s content for its platforms globally.
A spokesperson for YouTube declined to give more information on the funding parameters or whether it will be available to new or previously uploaded content. However more details will be shared in the coming months.
The purpose of the investment, which is being dispersed over the next three years, is to ensure the future of kids, family and educational content after it was announced yesterday that personalized ads will stop running on content made for kids over the next four months.
YouTube made that change as a result of the record US$170-million settlement with the US Federal Trade Commission and the New York Attorney General for allegedly collecting personal information from children without parental consent. The Google-owned platform is accused of violating COPPA by using cookies on kid-directed channels to track users across the internet, without first notifying parents and getting their consent.
YouTube earned millions of dollars by using cookies to deliver targeted ads to viewers, according to the FTC. But, those targeted ads also allowed kids content makers to earn money off the AVOD platform. Without ad targeting, the money will likely dry up for these creators, which is a probable impetus for this new fund.
YouTube is also introducing new, mandatory annual training for its teams on the requirements of online children’s safety.