Marvel pumps up the volume with new podcast

As audio shows continue to grow in popularity, Marvel New Media is partnering with Stitcher to launch a fictional podcast series.
August 15, 2019

Marvel New Media is partnering with podcast listening service Stitcher to launch the fictional podcast series Marvels. The 10-episode show launches this fall and will be available exclusively through Stitcher Premium until 2020, when it will be released across all major podcast platforms.

Marvels stars photojournalist Phil Sheldon as he investigates the truth behind the Fantastic Four’s battle with Galactus (pictured) in New York City. Its release is part of the 25th-anniversary celebrations for the four-part comic book of the same name by Kurt Busiek and Alex Ross.

The podcast’s voice cast includes Clifford “Method Man” Smith, AnnaSophia Robb, Ethan Peck and Seth Barrish. The writing and production team includes writer Lauren Shippen, director Paul Bae, Mischa Stanton overseeing sound design, producers Harry Go and Jennifer Manel from Marvel, and producer T. Square from Stitcher.

Marvel and Stitcher have partnered on scripted podcasts in the past, including Marvel’s Wolverine: The Long Night and its sequel Marvel’s Wolverine: The Lost Trail. The Stitcher app is available for iOS and Android devices.

There are more than 700,000 active podcasts with more than 29 million episodes, according to data from sources including Edison Research, Nielsen, IAB and PwC. More than half (51%) of the US population has listened to a podcast, with 22% tuning in weekly. Podcast listeners subscribe to an average of six shows, and podcast ad revenue is expected to reach US$1.6 billion by 2022.

Earlier this year, New York-based Pinna launched its eponymous app with more than 1,000 children’s audio shows, podcast episodes, audiobooks and pieces of music content for kids ages three to eight. Last year, Amazon unveiled several new features for kids on Alexa-enabled devices, including podcasts.

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