Children’s mobile developer Toca Boca is teaming up with retailer H&M for the first time to launch a capsule collection of children’s clothing, shoes and accessories available in sizes two to 10.
Inspired by the Toca Life app, the Toca Life x H&M collection features “interactive” textures like reversible sequins, foil prints and 3D applications. The Silly Burger sweatshirt, for example, features flip sequins that can be arranged to show the character smiling or frowning. Available online and in stores starting today, the collection includes jersey tops, sweatshirts, dresses, tracksuits, sneakers, socks and soft toy bags shaped like Toca Life characters.
The partnership comes as Toca continues to expand its consumer products efforts. Toca Boca launched its first-ever CP collection at Target locations across the US in July 2017. Inspired by the Toca Life brand, the gender-neutral lifestyle line included apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books.
Owned by Spin Master, the Toca Life mobile series focuses on everyday experiences, from life in the city to family vacations and visiting the hospital. Last year, Toca Boca merged a raft of its Toca Life apps into the Toca Life: World hub. The merger made 10 popular Toca Boca apps available in one place for users globally.
Before turning to the world of apps, H&M previously rolled out apparel and accessories for more traditional television- and film-based kids properties like How to Train Your Dragon, Smurfs and Adventure Time.