Netflix is stepping into the ring with The Big Show Show, a live-action scripted comedy series produced by WWE Studios. The 10 x 30-minute multi-cam show will feature WWE star The Big Show (Paul Wight), as he deals with three young daughters. Production on the series, aimed at a family audience, is set to begin on August 9.
Josh Bycel (Happy Endings, Scrubs) and Jason Berger (Happy Endings, LA to Vegas) will serve as executive producers and showrunners, while Susan Levison and Richard Lowell will executive produce for WWE Studios. The Big Show Show follows hot on the heels of the announcement for The Main Event, WWE Studios’ first film exclusive to Netflix. The feature—which follows an 11-year-old who discovers a magical mask and enters a competition to become the next WWE Superstar—is currently in production and expected to bow with the SVOD in 2020.
The partnership with Netflix comes as WWE is building up its kid-focused efforts, which have previously focused primarily on consumer products. Earlier this year Sarah Cummins joined the company as SVP of consumer products to oversee licensing, e-commerce, venue sales, home entertainment and publishing. Previous partnerships include a girls line with Mattel and subscription boxes with Loot Crate.