Paddington is heading on another exciting adventure in the United States, Canada, Latin America, Australia and New Zealand with new master toy partner PhatMojo.
The LA-based toyco will create new product ranges for the raincoat-wearing bear, tied into the new content from the brand, including the upcoming TV series and movies. PhatMojo is producing a full range of toys at different price points (such as figurines, playsets, plush and role-play). The deal was brokered by Copyrights Group, local licensing agents for North America Bravado and Retail Monster. Copyrights owns the Paddington brand worldwide, while Bravado and Retail Monster handle all licensing and merchandising for the brand in North America.
The first products will be rolled out in connection with The Adventures of Paddington‘s TV premiere in fall 2020 for the regions PhatMojo represents. Other regions will also have new products released at that time from new and existing partners, such as Maurizio Distefano Licensing (MD Licensing) in Italy and Goliath (board games) in the US, Spirit Halloween (costumes) in the US and Rockefeller Productions (stage shows) in North America.
The 26 x 22-minute 3D-animated series The Adventures of Paddington will see a younger Paddington writing to his Aunt Lucy at the beginning and end of each episode about his adventures. Nickelodeon’s worldwide networks picked up the show earlier this year and will premiere it in 2020 (except in France, Canada, China and Japan). It’s produced by Heyday Films and STUDIOCANAL, in association with Copyrights.
Meanwhile, the film Paddington 3 is currently in development after Paddington (2015) brought in US$268 million at the global box office according to Box Office Mojo and Paddington 2 (2018) brought in US$227 million worldwide.