Line Friends Plush

Line Friends continues to grow with new CP

The cute and cuddly character brand is partnering with plush manufacturer Gund following its recent expansion into television.
July 15, 2019

Gund is partnering with the global character brand Line Friends to launch a range of plush. The line features 15 items, including blind boxes and 23-inch plush figures, and is available online and with specialty retailers across North America.

Line Friends comes from Brown & Friends, which originally launched as a range of stickers for the mobile messenger application LINE. Characters include Brown, Choco, Cony and Sally (pictured).

The property has since expanded to become a lifestyle brand and it continues to grow, with Corus-owned kids entertainment company Nelvana recently partnering with Line Friends for a new preschool series expected to be completed in 2022. The deal will see the companies develop and co-produce the untitled 52 x 11-minute animated series (which Nelvana will distribute globally excluding Korea, Taiwan, Russia and CIS).

Gund was acquired by Toronto, Canada-based toy and entertainment company Spin Master in 2018 for US$79.1 million from Enesco. Established in 1898, the US plush manufacturer has created products for classic franchises like Peter Rabbit as well as newer brands like Cartoon Network’s We Bare Bears.


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