Consumer Products

Cuphead presses play on new licensing

On the heels of its Netflix animated series announcement, King Features unveils new CP products for the popular video game characters.
July 11, 2019

New York-based King Features Syndicate’s cup runneth over with new licensing plans for Studio MDHR’s video game property Cuphead. Legion Studios has signed on to launch a limited-edition range of character statues inspired by the brand this fall. The hand-painted resin statues will depict the video game and soon-to-be Netflix series’ characters including Cuphead, Mugman, King Dice, The Devil and Ms. Chalice, and will be available across the US and Canada.

The licensing push comes shortly after the news that the SVOD will bow a new animated series inspired by the game. The Cuphead Show! will mark the first time the property has been adapted for TV, and the series will draw on the animation style of classic cartoons from the 1930s.

King Features is also home to entertainment characters like Popeye and Betty Boop. Last year, the company bolstered its licensing and marketing teams with eight new hires (including a new director of business development and two new licensing directors). King Features distributes comics, columns, puzzles and games to print and digital outlets, and licenses both brands and comic characters for entertainment programs as well as consumer products.

Prior to making moves with Cuphead, King Features relaunched the Popeye brand with a new digital short series late last year. Episodes of Popeye’s Island Adventures are available on YouTube, and feature the same squash-and-stretch animation style of the original cartoon. The company also tapped DHX Media-owned WildBrain to manage its Popeye and Friends YouTube channel.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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