Shaftesbury is continuing to build out its kids and family division with the hire of veteran producer Jennifer McCann.

McCann—whose resume includes stints with 9 Story Media, as well as international prodcos such as Paris-based Marathon Media—has been appointed to the newly created post of executive producer, kids and family. She’ll report directly to Shaftesbury CEO Christina Jennings. The appointment represents the first time Shaftesbury has hired someone in a role entirely focused on kids and family content.

In the position, McCann will head up Shaftesbury’s kids and family entertainment division, overseeing its growing slate of original series, as well as the recently launched Shaftesbury Kids YouTube channel. Shaftesbury Kids joins the prodco’s other YouTube channel, KindaTV, which has more than a quarter million subscribers and houses digital series, including Carmilla, CLAIREvoyant and Barbelle.

On the docket for Shaftesbury in the coming months is season three of Emerald Code (a partnership with Let’s Talk Science and the Shaw Rocket Fund) and ClearWaterKids Challenge (in partnership with Clearwater Farm and Shaw Rocket Fund).

In addition to serving as director of development at 9 Story from 2014 to 2016, McCann has also worked as a senior producer at TFO (2016 to 2018), a creative producer at Zodiak Kids (2011 to 2013) and was also a longtime post-production director at Marathon Media, which is also part of Zodiak Kids.