Osmo tries its hand at preschool

After getting acquired by BYJU earlier this year, the edtech company is aging down and rolling out a new AR kit for kids three to five.
June 24, 2019

California-based edtech company Osmo is aging down its augmented reality kits with a new offering for three- to five-year-olds. Previously focused on kids five to 12, Osmo has rolled out the Little Genius Starter Kit, created in partnership with Marbotic, a European techco specializing in playful experiences.

The new kit combines hands-on play with AI technology and design-based research to develop skills in vocabulary, letters, emotions, problem solving and creative confidence. Some of the activities include Tangible ABCs, Squiggle Magic, Costume Party and Stories where kids can mix and match costumes to find silly solutions to obstacles in a story.

The Little Genius kit is available for pre-order now on Amazon and will hit the shelves at a select number retailers in the next few weeks for US$79. Its older-skewing offerings cost between US$39 and US$189 for a starter kit and includes games about science, math and language.

There are plenty of AI and AR tech offerings out there, but most of them skew older and there are very few tech integrations for this younger preschool set. However, the demand was apparently there. “Since the release of our original Genius Kit, we’ve received many inquiries from parents asking if we had something similar for their younger child,” says co-founder of Osmo, Pramod Sharma in a press release.

While the edtech company has never made preschool offerings before, the Little Genius kit might be a result of Osmo getting acquired by Indian personalized learning company BYJU for US$120 million earlier this year. It was BYJU’s first US acquisition and the two companies said at the time that each would set about integrating their technology to create new offerings.

Osmo was created in 2013 by former Google engineers who were able to secure US$32.5 million in funding from Mattel, Houghton Mifflin Harcourt and Collab+Sesame for its AR and AI platform.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com


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