Craig Hunter takes over Sony’s kidsnets

The senior channel manager has been promoted in the wake of Sarah Muller leaving to head up acquisitions and animation at BBC Children's.
June 18, 2019

Craig Hunter has been upped to head of kids networks at Sony Pictures Television Networks UK, following Sarah Muller’s departure.

Hunter has been with Sony Pictures Entertainment since 2012, serving as the senior channel manager for kids Western Europe. Before that he held various positions at The Walt Disney Company (on-air production assistant), Nickelodeon (creative content manager), and BBC Worldwide (EMEA channel planner).

His new remit includes SPTN’s linear channels, Pop, Tiny Pop and Pop Max and AVOD kids platform Pop Fun.

Muller announced in late April that she was leaving the kidsnet and her role as VP of children’s and youth programming to rejoin BBC Children’s as head of acquisitions and animation. The role at the pubcaster was previously held by Jackie Edwards, who left to lead to the British Film Institute’s Young Audiences Content Fund in February.

Sony has been busy recently building up its on-demand offerings, including partnering with Sony Interactive Entertainment UK to launch the Pop App in the UK featuring content from its kids nets Pop and Pop Max. Aimed at seven- to 11-year-olds, the free app showcases programming such as Pokémon, Power Rangers and LEGO Nexo Knights. It follows the 2017 launch of the Pop Fun app, giving users access to kids entertainment on TV, tablet and mobile devices.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at



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