Hasbro is taking its My Little Pony brand to the stage with a live musical production set to launch March 2020.
The My Little Pony Live show is produced by New York-based entertainment studio Mills Entertainment (American Girl Live, Daniel Tiger’s Neighborhood Live!). It is developed for a family audience and follows six ponies as they go on adventures together. The musical will feature an original story and new songs. Tour dates and additional details will be announced later this summer.
The new show is part of Hasbro’s strategy to expand live experiences for its brands. The toyco tapped LA-based Kilburn Live to produce and tour a stage show based on the Power Rangers brand across North America later this year. This past May the toyco also partnered with Malaysia-based real estate company Meridian Berhad to launch a 20-acre themed water park, which will also feature My Little Pony.