shannonryan
People Moves

Fox CMO joins Disney TV, ABC

Shannon Ryan will lead TV marketing for Disney, ABC, Fox 21 and 20th Century Fox.
April 26, 2019

Another Fox exec is transitioning to the House of Mouse in the wake of Disney’s US$71.3-billion acquisition of most of 21st Century Fox’s film and television properties. After serving as Fox Television Group’s CMO since 2015, Shannon Ryan is taking on the role as president of marketing for Disney Television Studios and ABC Entertainment.

In her new position, Ryan will oversee the companies’ marketing, publicity, corporate communications, events, talent relations and awards strategies for Disney Television studios, as well as ABC Studios, Fox 21 Television Studios and 20th Century Fox Television. She will also lead marcom for The ABC Television Network with oversight of media, creative, social, digital, publicity and talent relations.

Ryan will report to the respective presidents of ABC Entertainment and Disney Television Studios, Karey Burke and Craig Hunegs.

During her most recent tenure as Fox TV CMO, Ryan led the company’s creative, media, social, digital and affiliate marketing, as well as strategy, brand partnerships, publicity, corporate communications, creative services and talent relations.

Prior to that role, she served as EVP of marketing and communications Fox Television Group. During the course of her Fox career, Ryan’s work helped drive successful viewership for series, including primetime animated fare Bob’s Burgers, Family Guy and The Simpsons, as well as dramas This Is Us, The Americans and Glee.

Her move to Disney will see her join a few of her former Fox colleagues, including ex-Fox Television Group CEO Dana Walden, who is now chairman for Disney Television Studios and ABC Entertainment, and former Fox president and Fox Networks Group CEO Peter Rice, who became chairman of Walt Disney Television and co-chair of Disney Media Networks last October.

Ryan’s appointment also follows a significant marcom shakeup within Disney, which saw its film marketing chief Ricky Strauss move over to the streaming service Disney+ side to lead promotional efforts. Strauss also has former Fox Television Group COO Joe Earley working under him, after he was named as the SVOD’s EVP of marketing and operations in January. The new platform is set to launch on November 12.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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