Luo Bao Bei explores new territories

Netflix has picked up the second-window rights, and 9 Story has also inked broadcast deals in France, Spain, Sweden, Thailand and Israel.
April 9, 2019

Toronto-based distributor 9 Story has secured a global distribution deal with Netflix for the second-window rights on preschool series Luo Bao Bei. In addition, broadcasters including France Télévisions (France and French-speaking territories), Canal Panda (Spain and Portugal),CLAN (Spain), SVT (Sweden), True Visions (Thailand) and HOP! (Israel), picked up the show.

The 52 x 11-minute animated show, produced by Chinese prodco Magic Mall Entertainment, had previously been picked up by Milkshake! (UK), ABC Australia, E Junior (UAE) and launched on CCTV in China last month. Aimed at children four- to eight-years-old, Luo is about a seven-year-old girl with a vivid imagination on a quest to understand the world around her.

Bringing together Chinese heritage with British humor, Welsh Studio Cloth Cat Animation was commissioned to tackle the show’s animation, and 9 story signed on in 2017 to handle the global distribution and merchandising rights, outside of China.

Building on the partnership, Magic Mall and Cloth Cat announced, last November, that it was co-producing a second season of the series. Production on the show’s next batch of eps is underway at Cloth Cat’s new studio in Cardiff, Wales but no release date is scheduled yet.

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