DHX Promotions

DHX Media bolsters distribution sales team

Darcee McCartney and Rebecca Lugo have been promoted to sales managers in a bid to strengthen key international territories.
March 21, 2019

Halifax, Canada-based DHX Media upped Darcee McCartney (pictured, left) and Rebecca Lugo (pictured, right) to sales manager in an effort to bolster key territories.

Effective this month, McCartney oversees client relationships in Central Eastern Europe, Poland, Russia, Portugal, Greece, Turkey, Middle East and Africa. Lugo, meanwhile, is responsible for client relationships in Latin America, Brazil, US Hispanic markets, local US digital markets, Ireland and in-flight deals. Both McCartney and Lugo are based in Toronto and report to distribution VP Jerry Diaz in their new roles.

McCartney joined the company in 2012 and most recently served as senior manager of client operations, while Lugo joined DHX Media in 2014 and previously served as sales associate, international distribution.

Earlier this year DHX appointed Lara Ilie to the newly created position of rights strategy VP, responsible for developing and implementing strategies to monetize the company’s IP across business units and territories. Additionally, DHX-owned kids digital company WildBrain named Rachel Taylor as its new commercial director responsible for growing WildBrain’s commercial partnership business with third-party brands.

The recent raft of promotions and hires follow a 2018 strategic review which led DHX to reorganize into two separate subsidiaries. One will house the company’s cash-flow-generating studios and TV channels, while the other focus on its global digital and content assets, including WildBrain and its distribution and consumer products businesses.

These changes come in the lead up to the launch of Apple’s streaming service. In December it was announced that DHX Media will produce exclusive new Peanuts content for the service, including original series, specials and shorts based on the classic characters created by Charles M. Schulz. The partnership will also see DHX produce original short-form STEM content available on Apple’s upcoming streamer, featuring Snoopy as an astronaut.

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