Jazwares expands in Iberia with Toy Partner

The Floridian toyco has inked a partnership with the Spanish/Portuguese distributor to strengthen its European presence and secure retail placement.
February 25, 2019

Florida-based toyco Jazwares is partnering with Iberian distributor Toy Partner to secure placement at retail, including in-store branding. The agreement is intended to strengthen Jazwares’ presence in Spanish and Portuguese markets as part of the company’s ongoing efforts to expand throughout Europe.

The partnership will see Jazwares products inspired by gaming-mega brands Fortnite and Roblox (pictured) launch throughout the Iberian peninsula (Spain and Portugal).

The most recent deal vomes as Jazwares continues to expand its catalogue. In September Finland’s Rovio Entertainment tapped the toyco as its global master toy partner, with Jazware’s first range set to feature splat balls, blinds, figures, playsets and plush. Earlier in 2018, Jazwares was also named master toy partner for the entertainment brand Feisty Pets, which recently tapped Mondo TV as a licensing sub-agent in Italy and the Iberian peninsula.

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