Carmen Sandiego

Brandgenuity inks licensing deals for Carmen Sandiego

Houghton Mifflin Harcourt's globe-trekking heroine is expanding into board games, interactive handheld games and Halloween costumes.
February 20, 2019

Following the Netflix debut of animated reboot Carmen Sandiego last month, the licensing program for Houghton Mifflin Harcourt’s refreshed super-thief property is growing thanks to new partnerships with Goliath Games, Basic Fun and Spirit Halloween. The deals were secured by New York licensing agency Brandgenuity.

This fall, Goliath Games will launch a Carmen Sandiego board game, while Basic Fun will introduce an interactive handheld Carmen Sandiego game inspired by an on-screen gadget from the series. Spirit Halloween, meanwhile, will roll out a line of costumes and accessories for Halloween 2019.

Following the launches, Brandgenuity will expand the Carmen Sandiego licensing program to categories including toys, games, apparel, accessories, back-to-school, and social expression.

Prior to the January 18 series premiere on Netflix, HMH announced a new publishing program for the brand, which released Who in the World is Carmen Sandiego? and its simultaneous Spanish-language edition, ¿Quién es Carmen Sandiego on January 22. The English-language book is expected to be spun into a series based on the Netflix show.

In addition, HMH will publish graphic novel The Sticky Rice Caper and middle-grade story book Clue by Clue this summer with four additional Carmen books arriving later this year.

Originally launched as an edtech brand, the Carmen Sandiego name will again head back to classrooms with new teaching tools and resources around geography, history and culture.

As for the new TV series, the 20 x 22-minute show is based on a computer game created in 1985 that was then adapted into the game show Where in the World is Carmen Sandiego?, which aired on PBS. It ran from 1991 to 1995, generating five seasons and 295 episodes. Netflix and HMH are also developing on a previously announced Carmen Sandiego live-action feature film starring and produced by Gina Rodriguez (who voices the titular character in the TV series). It is slated to launch next year.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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