Boat Rocker Media has tapped Bob Higgins to lead its kids and family business as the integration of Fremantle‘s children’s assets into its Studios division continues.

Based in New York, Higgins, who spent eight years as EVP at Fremantle Kids & Family, has been named EVP of content for kids and family at Boat Rocker. Part of his remit will include oversight of the integration of Radical Sheep into the Studios kids and family division. Boat Rocker acquired the kids entertainment prodco in March 2016, and moved all of its original kids productions—including The Next Step and Lost & Found Music Studios—under the Radical Sheep banner. The company will continue to use the Radical Sheep brand name in the Canadian market, although new IPs will be promoted and sold as Boat Rocker Studios assets.

Over the past year, Higgins has overseen creative direction on a number of properties acquired through the Fremantle transaction, including Danger Mouse and Bitz & Bob, as well as development and production of Boat Rocker kids content. His new remit will also include all co-production with Industrial Brothers, in which Boat Rocker holds a minority interest.

Meanwhile, Boat Rocker’s 2D and 3D animation company Jam Filled Entertainment will continue to operate independently from the kids and family division, led by president Kyle MacDougal and co-founders Jamie Leclaire and Phil Lafrance.

It’s been less than two months since Boat Rocker combined its content, distribution and brands teams under the Boat Rocker Studios banner.