LEGO and Dodge rev up new partnership

The LEGO Group and Dodge have launched the new LEGO Speed Champions construction kit, available now worldwide.
January 9, 2019

The LEGO Group and Dodge are hitting the road with a new construction set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. The LEGO Speed Champions building set includes three LEGO minifigures, decorative stickers, a removable supercharger and authentic design details.

Currently available globally, a limited number of the sets can also be purchased through Dodge’s website. LEGO and its latest car partner launched a multimedia marketing campaign featuring a 30-second commercial starring National Hot Rod Association drag racing champion Leah Pritchett to support the venture.

LEGO is on a roll when it comes to car-related products. Last year, the company teamed up with Bugatti Automobiles S.A.S. to launch the LEGO Technic Bugatti Chiron, an elaborate 1:8 scale replica model of the iconic sports car. The construction kit features 3,599 pieces, and each model is personalized with a unique serial number.

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