Spanish producer/distributor Planeta Junior has launched Baby Heidi, a new musical YouTube series based on the iconic character from Swiss author Johanna Spyri’s bestselling classic children’s novel.
The new four x 2.5-minute series features popular nursery rhymes for babies and children with themes of nature, friendship and joy. It stars toddler versions of key characters from the book, including Heidi, her friend Pedro, Snowflake the goat and Josef the St. Bernard.
Baby Heidi is currently available in four languages—Catalan, English, Italian and Spanish—on a new YouTube channel, and is supported by a website for parents offering tips and advice. The videos will also be featured on the homepage of the YouTube Kids app, and baby Heidi will have her own Instagram account featuring funny character memes and images.
The Heidi brand has previously been adapted into multiple TV series and films, both live-action and animated, including recent series Heidi, Beinvenida a Casa from Mondo TV Iberoamerica and an animated version from Studio 100.