California-based Genius Brands International has signed on four new licensing partners for Rainbow Rangers following the show’s November 5 debut on Nick Jr.
New US partners include Cra-Z-Art (crafts and activities), Esquire Footwear (footwear), Integrity Vitamins (vegan gummy vitamins) and Townley Girl (beauty and health).
The four new licensees join a roster of more than 25 other licensing partners already on board for next year’s retail launch, including Mattel (master toy), MacMillan Publishing (master publishing), Bentex (master apparel), A.M.E. (sleepwear), Berkshire Fashions (accessories), BioWorld (bags and backpacks), Ceaco (puzzles), Disguise (costumes), Handcraft Manufacturing (underwear), H.E.R. Accessories (jewelry and hair accessories), Jay Franco (bedding and bath), Dynacraft (bicycles), Kid Galaxy (toys), Kiddieland (ride-ons), Planet Sox (hosiery), Spirit Halloween (direct-to-retail program), KIDdesigns (youth electronics line), and Basic Fun! (novelty toy line).
Rainbow Rangers follows a group of seven girls who embark on rescue missions to save Earth’s people, animals and resources.