Danish brickmaker LEGO is launching a fact-based educational STEM series called Explained with LEGO Bricks on its LEGO Discover YouTube channel. A mix of live-action comedy and stop motion, the new digital show uses classic LEGO bricks to explain a variety of science, nature and technology phenomena to kids—like how rainbows are formed, and what animal was the first to go to outer space.
The first ep “How Far is it to the Moon?” has already racked up more than 19,000 views since its premiere earlier this week. LEGO Discover, which officially launched back in October, has attracted more than 10,000 subscribers and generated more than 20 million total views.
The last couple of months have been busy for LEGO, which joined forces with Disney to premiere a Star Wars-inspired series of shorts and created a two-part animated special with NBC based on Jurassic World. The brickmaker has also cornered nine nominations for the Toy Industry Association’s 2019 Toy of the Year (TOTY) awards in the Collectibles, Construction, Playset, Preschool, Specialty and Vehicle categories.