Atomic adds Fuel to its Toybox

The acquisition will see Michael Polis work with Pukeko Pictures to develop Fuel Entertainment's assets for television.
October 3, 2018

LA’s Atomic Toybox has acquired Fuel Entertainment’s complete library of digital IPs for kids, and plans to develop them for TV through its existing first-look deal with New Zealand’s Pukeko Pictues (The WotWots).

The deal, which was set up by former Fuel CEO Mike Burns for an undisclosed amount, covers more than 42 properties, including puppet-based/animated iTunes app Broddcast (pictured), robot battle game Tetsurai, digital toy Fairies & Dragons, and popular PlayStation game Sideway.

According to Atomic Toybox CEO Michael Polis (also former president of DHX-owned WildBrain), the company plans to bring several of the brands directly to market, while others will be revamped and reintroduced over the coming months. This expansion comes on the heels of Atomic’s August 2017 investment in superhero action figure brand Captain Action from Captain Action Enterprises.

Polis previously orchestrated a deal to develop Fuel properties for TV with WildBrain.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


Brand Menu