Golden Bear takes master toy rights for Bing

A first wave of products from the toymaker’s line based on Acamar Film’s preschool property will be released in the second half of 2019.
October 1, 2018

UK prodco Acamar Films has named Golden Bear as the master toy licensee for preschool series Bing.

The London-based toy manufacturer will launch new products in fall/winter 2019 in the UK, Ireland, EMEA and Australia, featuring a line of basic, talking, night-time and jumbo plush, as well as figurines, playsets, role play items, bath toys and wooden peg puzzles.

Since launching in 2014, Bing has continued to perform well as the top-rated show on both CBeebies and BBC iPlayer. Recently, it was picked up by a number of international broadcasters. including RAI YoYo (Italy), Fox Kids (Finland), RSI (Switzerland), Ceska Televize (Czech Republic), CJ E&M’s English Gem (South Korea) and Karousel’s preschool channel O! (Russia).

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