eOne has signed a raft of new licensing deals to drive the growth of its popular Peppa Pig preschool property in the UK.
New licensees signed in the region include Fashion UK (kids and adult apparel), Alfred Franks & Barlett (sunglasses), Dreamtex (wallpaper), Origincal Candy Co (lollipops), Great British Teepee Company (playhouses, luggage), Enesco (gifting, limited-edition figurines), Evode Group (apparel, bedding) and Pez (candy). And the company has extended existing partnerships with Yoplait (snacks) and retailers Marks and Spencer and Next (apparel).
To celebrate Peppa’s 15th anniversary next year, eOne is also working on a number of exclusive partnerships and product ranges from Character Options (plush, figures), Penguin (books), Redan (magazine specials), Enseco (figurines), Gemma (partyware) and Fashion UK (party apparel), with more to be announced in the coming months.
Birthday celebrations will include a nationwide cinema release of Peppa Pig: Festival of Fun! on April 5, live events, location-based entertainment formats, and retail and product initiatives.
eOne is bolstering the brand abroad as well, with a Peppa Pig movie co-produced with Chinese distributor Alibaba Pictures set to debut in early 2019, and Alpha Group appointed as master toy partner in the region. New Peppa Pig licensing programs have recently kicked off in Japan, India, Hong Kong, Korea, Singapore, Thailand, the Philippines, Taiwan, Vietnam and Mongolia.