Spin Master’s mobile developer Toca Boca is merging a raft of its Toca Life apps into one hub called Toca Life: World and adjusting its payment model accordingly. Ten popular Toca Boca apps will now be available all in one place for users in Canada, Singapore, Hong Kong and Taiwan. An American rollout of the app conglom will follow later this year.
Toca Life: World is free to download, and comes with Bop City, which is similar to Toca Life: City and includes eight locations and 39 characters. Any previously downloaded Toca Life apps will be available for free within the merged app.
The new payment model moves away from single paid apps to let kids (with parent involvement) choose what and how they want to play. And new playsets will be released monthly beginning later this year, starting at just under US$1.
At launch, more than 300 characters and 50 locations will initially be available in the app.
This news follows on the heels of Toca Boca announcing earlier this year that it was shifting gears to develop apps for kids ages six to nine. The app merger is intended to give those kids more control over the play experience they have, but in a safe environment online.
In total, the app giant has rolled out more than three dozen apps that have racked up 229 million downloads and currently represent a 23% share of the iOS kids paid market. Last year, Toca Boca moved into consumer products, launching a gender-neutral lifestyle line exclusively at US Target stores featuring apparel, accessories, sleepwear and backpacks. And earlier this year, the company teamed up with Penguin Random House Children’s UK to launch branded publishing products.