Spin Master births a new Hatchimals range

The newest iteration of the hit Hatchimals toy property will feature boy and girl creatures, plus secret compartments with additional play opps.
September 17, 2018

Extending its hit Hatchimals franchise even further, Canadian toyco Spin Master is gearing up for the October 5 rollout of a new line of HatchiBabies that crack open to reveal cute, colorful creatures that are either boys or girls.

Once a HatchiBaby has emerged from its egg, secret compartments will reveal additional play opportunities. The new range—retailing for US$59.99—is currently available for pre-order online with retailers including Target, Walmart and Amazon.

Last year, Spin Master launched the Hatchimals Surprise line featuring a new hatching process and species, as well as the Hatchimals Colleggtibles range of collectible figures.

Hatchimals first launched in 2016 and went on to become one of the biggest toys of the holiday season that year. The franchise continues to be a big hit for the toyco, which has reported record revenue for Q1 this year, as well as growth in Q2, largely due to strong sales from the Hatchimals lines.

About The Author



Brand Menu