For the first time in its nearly four-year history, CraveTV has added kid-focused programming to its content library.

The Bell Media streamer picked up more than 200 hours of children’s content, including The Adventures of Paddington Bear (pictured) and Fireman Sam, as part of a strategic partnership with Wow! Unlimited Media.

The content joining the CraveTV lineup will be split between two new collections: Wow! Preschool Playdate, aimed at kids up to five; and Wow! World Kids for the six and up set.

Additional kids titles now available on the platform include Animal Mechanicals, Chop Socky Chooks, Class of the Titans, Ella the Elephant, The GiggleBellies Musical Adventures, Hurray For Huckle: Busytown Mysteries, In The Night Garden, Kid vs. Kat, The Mighty Jungle, Om Nom Stories, Otto’s Walk, Paddington Goes To School, The Pals Play Fortnite, The Pals in Minecraft Hotel, The Pals Play Minecraft, The Pals Play Roblox, ReBoot, Sabrina’s Secret Life, Spider Riders and Sonic Underground.

These will be joined later this year by Peppa Pig, Teletubbies, Mona The Vampire, League of Super Evil, Doodlebops Roadshow, The Super Mario Bros. Super Show! and Storm Hawks.

Last June, the two companies announced a partnership that will see Wow! acquire Bell Media’s specialty channel Comedy Gold and transform it to target Canadian children and youth. The CRTC approved the transaction in July, and Wow! closed the transaction last week.

Under the agreement, Wow! also agreed to provide children’s programming to SnackableTV, CraveTV and Bell Media’s short-form video app.

Headed up by industry veteran Michael Hirsh, Wow! was formed in October 2016 through a merger between Rainmaker Entertainment, multi-channel network Frederator Networks and Ezrin Hirsh Entertainment.