Basic Fun! inks Rainbow Rangers deal

The toyco signed on to create collectibles and squishy toys based on GBI's animated series, set to hit retailers next year.
September 5, 2018

The Florida-based toyco has signed new manufacturing and distribution deals with Genius Brands International for its animated series Rainbow Rangers.

Basic Fun! will be creating a novelty squishy toy line inspired by Genius Brands’ animated series Rainbow Rangers (pictured) that will hit shelves next year.

The deal covers a new Mash’ems collection of soft, water-filled collectibles, including six unique characters based on the series, along with additional rare collectibles. To further build out licensing for the upcoming series, GBI also inked a deal with KIDdesigns for youth electronics such as headphones, wearable communication devices, microphones and a sing-along boombox.

Rainbow Rangers debuts this fall on Nickelodeon’s Nick Jr. in the US and the Caribbean Basin. The 52 x 11-minute CGI toon follows Earth’s First Responders as they save the environment with their unique powers.

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