eOne continues to grow preschool property PJ Masks across Asia, with new broadcast and licensing deals just signed in Korea.
Korean free-to-air channel EBS has picked up the show’s second season, and will begin airing the 52 new episodes today. The series first debuted in the region on Disney Channel in 2017.
eOne is also expanding its licensing program in Korea, building on a previously signed master toy partnership with GAIA that has seen the wide distribution of a core play range at retail. A new toy line featuring content from season two is set to hit shelves following the show’s premiere on EBS, and publishing partner Daewon is introducing a fresh line of books in October. Additionally, new licensees in apparel, housewares and stationery will be launching product at retail in spring/summer 2019.
PJ Masks launched globally on Disney Junior in March 2016 and is expanding its footprint Asia through recent deals with Chinese VOD platforms Tencent, iQIYI and Youku. eOne also recently signed on Chinese toyco Alpha Group for new playthings, Beijing Integrity and Sunshine Culture Development for publishing, and Dongguan Yizhi Food Company for confectionery.
The show airs in more than 150 territories, including China, Brazil, Denmark, Croatia, the UK, Australia, Italy, Mexico and Taiwan. Season three of the 52 x 11-minute preschool superhero series is currently in production.