South Korean licensees hop on Teletubbies

DHX has signed eight new consumer products deals in the region, as well as a raft of new global broadcast agreements for the relaunched series.
August 2, 2018

DHX Brands, the brand management and consumer products arm of DHX Media, has signed eight new consumer products deals for the Teletubbies brand in South Korea.

Targeted at both children and adults, the new licensees include Random House Korea (books), L2 Communications (health-based products), Big Tree (bath and sand-play toys), Daeyoung Tongsang (novelty toys), Alphashoe (footwear), Coquad (phone cases and accessories), Unico Korea (emoticons) and Ezen Creation (soft toys).

The new deals follow the series launching on Korean pubcaster KBS and streaming services Naver TV and Naver Junior in the region.

On top of these recent CP deals, DHX has also signed 19 additional broadcast and streaming agreements for its new Teletubbies series for a total of 54 platforms spanning more than 100 territories across the globe.

Seasons one and two of the rebooted series have been picked up by Bilibili (China), HBO Europe (Eastern Europe) and RTM (Malaysia). The first season, meanwhile, was picked up by CBeebies (Australia), ORF (Austria), Tuty (Czech), Fox (Finland), Studio 100 Junior (Germany), Kan (Israel), Spacetoon (Middle East), Puls (Poland), and Rakuten Wauki (Spain). New broadcasters for season two include ABC (Australia), ETV (South Africa), NPO (Benelux), Télémagino (Canada), Hop! (Israel), E-Junior (Middle East), and YoYo TV (Taiwan).

In 2015, DHX and original commissioning broadcaster CBeebies tapped UK production company Darrall Macqueen to create 60 new episodes of the show. The original series ran for five seasons from 1997 to 2001, totaling 365 episodes.

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