California-based kids media brand Pocket.watch is launching Ryan’s World, a toy and apparel line created in partnership with YouTube influencer Ryan ToysReview on August 6 in Walmart stores and online. The range includes blind bag collectibles, slime, vehicles, plush and putty.
Working with Pocket.watch to select products targeting kids ages three and older, six-year-old Ryan served as creative director for the line. The range will be featured on the Ryan ToysReview YouTube channel and be highlighted in an experiential tour held in 75 Walmart parking lots across the US. The tour will allow fans to interact with products, take photos with life-size character versions of Ryan’s friends and create their own videos in the Ryan’s World Creator Station.
Pocket.watch inked a number of licensing agreements earlier this year to extend its creator partner brands—including Ryan ToysReview, EvanTubeHD and HobbyKidsTV—into consumer products.
The kids media brand creates, acquires, distributes and curates content for children ages two to 11 across a variety of platforms. Earlier this month, Pocket.watch closed its US$15-million Series B funding round led by Viacom. Viacom also entered into a commercial agreement with Pocket.watch that covers content, advertising and talent, and formalized a process for collaborative development in anticipation of several upcoming content projects.