Fortnite launches licensed costume line

Epic Games is partnering with Spirit Halloween and Spencer’s for a range of costumes, cosplay, accessories and gear inspired by the gaming brand.
July 24, 2018

New Jersey-based retailers Spirit Halloween and Spencer’s are partnering with Epic Games to launch a range of costumes, cosplay, accessories and gear inspired by its mega-popular Fortnite video game franchise. The branded collection is set to bow online and at Spirit Halloween and Spencer’s locations in September.

The deal was brokered by IMG, Fortnite’s exclusive worldwide agency for consumer products licensing and promotions, which signed on to represent the brand at the end of May.

IMG also recently brokered an agreement with Jazwares that will see the Florida-based toyco create a range of playthings inspired by the games. Available globally in December, the line will feature true-to-game figures, playsets, game-replica weapons and tools, plush, vehicles, Domez, loot boxes and environments.

Fortnite: Battle Royale launched on Microsoft Windows, macOS, PlayStation 4 and Xbox One in September before making its iOS debut in April. The game drops 100 players onto an island, where they can fight it out in a battle royale or team up to defeat a horde of monsters. The franchise generated US$233 million in revenue in March alone, 73% more than the previous month.

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