Italian prodco Rainbow has inked a licensing agreement with Hong Kong-based Toy Plus for its preschool series 44 Cats.
The deal will see Toy Plus develop a range of toys including figurines, playsets and musical toys inspired by the series. Featuring the show’s musical elements and focus on collectability, is set to launch the line at retail globally in fall 2019.
Additionally, Simba Dickie Group has been tapped as a special partner and exclusive distributor for the brand in Europe and the Middle East.
44 Cats follows the adventures of four kittens in a musical group called The Buffycats. The 52 x 11-minute CGI preschool series focuses on themes of friendship, tolerance and diversity.
Earlier this week, Discovery Kids LatAm picked up the series, and grabbed exclusive licensing and merchandising rights for the region (excluding master toy). Prior to that, Germany’s Super RTL bought the show for a 2019 launch.