Surge Licensing inks agreements for Feisty Pets

Global Brand Groups and Franco Manufacturing will launch apparel, beauty products and textiles inspired by the brand across North America in 2019.
July 13, 2018

New York-based Surge Licensing has inked two new lifestyle-focused licensing agreements for its Feisty Pets brand in North America.

Global Brand Groups’ AME, BSI and GBG Beauty will launch bath & beauty products, sleepwear, underwear and hosiery inspired by the brand. Franco Manufacturing, meanwhile, will be putting out Fesity Pets bedding, bathroom accessories and beach & kitchen textiles. Both ranges are expected to hit shelves in spring 2019.

Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed. The line’s different characters boast fangs, evil grins or funny faces. The Feisty Pets brand first launched with the plush range in 2016 before expanding to include Feisty Films, a series of shorts on YouTube.

In February, Jazwares was tapped as the global master toy partner for the brand. Its toy range is available with a number of retailers, including Walmart and Target. Additional licensing partners include Rubie’s (masks) and Accessory Innovations (backpacks).


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