Singapore’s One Animation has closed its latest round of funding with Hong Kong’s STI Financial Group as its lead Series B investor. The funding will be used to market consumer products based One’s existing IPs, expand merchandise into new territories, develop new IPs, and hire new international talent.
One Animation’s portfolio includes brands like Insectibles, Rob the Robot and Oddbods (pictured). Toys inspired by the Oddbods brand will launch at Target stores across the US in Q4 2018 before hitting shelves at select locations throughout Europe.
The size of the deal was not disclosed, but it will see STI’s nominee director Ranbor Li join One Animation’s board to assist in strategy and business development. STI also invested in One’s first round of financing in 2015, along with Singapore-based Jungle Ventures.
This most recent round of funding comes as One continues to expand. In May, the studio tapped Michele Schofield as SVP of content development and sales. In her new role, Schofield is helping to accelerate content development initiatives and build the company’s pipeline in an effort to drive growth.
Additionally, One Animation has inked agreements with Netflix and Amazon to further bolster its mobile push, which includes a trio of mobile gaming deals with Jordan-based Maysalward, Hong Kong’s MAMO and SEGA subsidiary goGame.