Peanuts Worldwide heads back into space

Fifty years after first partnering with NASA, the brand has inked a new multi-year agreement for space-focused content and curriculum.
July 10, 2018

Peanuts Worldwide has inked a multi-year deal with NASA that will launch new original content and a STEM-focused curriculum.

The new content will feature Snoopy as an astronaut, while the STEM-based curriculum will focus on America’s latest explorations into deep space. The agreement is intended to inspire a passion for space exploration among students.

This “Space Act Agreement” between Peanuts and NASA is timed with the 50th anniversary of Apollo 10 and NASA’s Moon missions.

Peanuts and NASA first partnered in the 1960s, when creator¬†Charles M. Schulz gave NASA permission to use Snoopy on its spaceflight safety materials. The partnership expanded in 1968 when NASA introduced the Silver Snoopy award, an honor given to NASA employees and contractors for outstanding achievements related to safety. Then, in 1969, NASA sent Peanuts into space when it named the Apollo 10 command and lunar modules “Charlie Brown” and “Snoopy.”

Earlier this year, Canada’s DHX Media inked an agreement¬†to sell 49% of its 80% interest in the Peanuts brand to Sony Music Entertainment Japan (SMEJ) for US$185.7 million. The Halifax-based company acquired the entertainment division of New York’s Iconix Brand Group in 2017, including an 80% controlling interest in Peanuts and 100% of Strawberry Shortcake.

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