Penguin Random House’s Penguin Ventures and Silvergate Media, its licensing agent for Peter Rabbit, are partnering with online retailer Childrensalon.com to launch two new collections. The kids lines, Peter Rabbit by Childrensalon and Flower Fairies by Childrensalon, are the first licensed clothing collections for Childrensalon.com and are available exclusively online.
The collections—which combined include 100 pieces—include pajamas, bathrobes and blankets for children up to 12 years old. The clothing features original artwork from Penguin’s Peter Rabbit and Flower Fairies brands.
Earlier this year, Penguin Ventures announced a raft of key licensing partners for the feature film Peter Rabbit, including Joules (apparel), TVM Fashion Lab (daywear and outerwear), TDP Textiles (nightwear, underwear and swimwear), Aykroyd and Sons (nightwear, underwear and swimwear), Somerbond (adult nightwear) and RH Smith & Son (dress-up).