Hasbro is launching new content inspired by the Play-Doh brand. Set to debut on YouTube on July 1, The Play-Doh Show is a series of animated stop-motion shorts.
The Play-Doh Show will follow the daily adventures of the brand’s Doh-Doh characters. Each minute-long episode will feature animations made exclusively from the Play-Doh modeling compound and focus on themes like pets, birthday parties and going back to school.
New episodes will bow every Tuesday for the remainder of 2018 at YouTube.com/Hasbro.
Play-Doh previously hit screens in Hasbro’s toys-to-life app Play-Doh Touch in 2016. Developed in collaboration with London-based digital product studio ustwo Nordics, Play-Doh Touch allowed kids to scan real-life Play-Doh sculptures into the app where they could dance, spin and float.