Consumer Products

Jell-O breaks the mold with first toys

The edible Jell-O Play range features plastic molds, cookie cutters and edible stickers.
June 27, 2018

After more than 100 years as a dessert brand, Jell-O is launching its first toy line with Jell-O Play.

The range of gelatin toys is edible and designed to encourage free play. Jell-O Play can be molded into a variety of shapes, with products featuring themes like construction sites, jungle safaris and ocean exploration.

The line’s Jell-O Play Build & Eat kits include plastic molds, while the Jell-O Play Cutters kits feature cookie cutters in various shapes. Additionally, kits are available with edible stickers. The entire range is priced under US$5 and is currently available for pre-order at, as well as through Target stores, and HEB. Jell-O Play will launch with all major retailers throughout the US this summer.

Jell-O Play is part of Springboard, the new Kraft Heinz platform dedicated to accelerating the growth of disruptive food brands.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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