Cartoon Network builds on collaboration with Minecraft

A special Minecraft-themed episode of the kidscaster's series Adventure Time is set to air in July.
June 21, 2018

Cartoon Network is set to air a special Minecraft-themed episode of Adventure Time as it continues to build on its collaboration with Microsoft-owned Mojang. The 11-minute episode, which will feature Minecraft’s building-block aesthetic, will air on July 20.

The special episode, titled “Diamonds and Lemons,” will air on Cartoon Network and will be available for streaming on the Cartoon Network app for authenticated cable subscribers. Following its linear premiere, the episode will also be available on VOD.

The collaboration between Adventure Time and Minecraft was forged last summer when characters and locations from the series were brought into the open-world online game. The mashup launched on console, PC and mobile.

In addition to the upcoming special episode, a limited-edition line of consumer products will launch in August. The line will include apparel and vinyl figures from Funko, which will feature Minecraft versions of fan-favorite characters Finn, Jake, Marceline and Princess Bubblegum (pictured). Funko will also release three t-shirt designs featuring artwork from the collaboration, exclusively available through retailer Journeys Kidz.

The collaboration is the most recent move in Minecraft’s continued efforts in the TV space. In May, it was announced that Minecraft is partnering with Nickelodeon on Super League Gaming Minecraft City Champs, a new eSports series that follows teams of players representing their cities in a multi-week national tournament.

Earlier this month, Netflix also teamed up with Minecraft for the newest installment in its interactive story content for kids. Minecraft: Story Mode is a licensed five-episode interactive narrative series set to premiere on the SVOD this fall. The series was created and developed by digital entertainment publisher Telltale Games in collaboration with Mojang, and initially debuted in 2015.

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