Beyblade spins into France with new licensing deals

A number of new agreements inked by Nelvana International will see Beyblade products launch across the region starting this summer.
June 20, 2018

Toronto, Canada’s Nelvana International has inked a number of licensing agreements for the Beyblade brand in France. The agreements follow the launch of Beyblade Burst‘s second season on France’s free-to-air network Gulli and pay-TV kids channel Canal J.

New licensees include CTI (bedding), Sun City (apparel), Leomil (footwear) and ATM (backpacks). Products from CTI and Sun City will hit shelves across France this summer, while Leomil and ATM will bow their products in the territory during the back-to-school season.

These licensing deals join existing partners in the region including Hasbro (global master toy partner), Panini (magazines, sticker album), Livres du Dragon d’Or (publishing), Kazé (manga), Citel (DVDs), Ravensburger (puzzles) and D’arpèje (outdoor products).

Earlier this month, DHX Media-owned digital kids network WildBrain inked an exclusive agreement with Sunrights to develop and manage the global YouTube strategy (excluding Asia) for Beyblade Burst. The two-year deal will also see WildBrain produce six original videos for the spinning toy brand.

Beyblade Burst Evolution follows a group of Bladers as they battle each other in an effort to become the best competitors in the world. Disney XD and Canada’s Corus Entertainment recently renewed the show for a second season.

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