Driver Digital, Sesame Workshop expand partnership

The digital company and nonprofit have teamed up again to create a four-part children’s story for YouTube.
June 4, 2018

New York-based family entertainment company Driver Digital and nonprofit educational organization Sesame Workshop are teaming up again, this time for a four-part children’s story on YouTube as part of Cool School’s Story Time With Ms. Booksy series.

The two worked together previously on a two-part online kids video series starring Elmo, Sesame Studios’ digital puppet host Marvie and Cool School’s Crafty Carol. Each six-minute episode is available on Driver Digital’s Cool School channel.

Following the story of Jack and the Beanstalk as told by Sesame’s Elmo and Driver’s Ms. Booksy, chapters one and two of the series will live on Cool School’s YouTube channel with chapters three and four hosted on Sesame Street’s.

Sesame Street’s channel consistently ranks in the top 10 education channels on YouTube, reaching millions of children in more than 15o countries. Driver Digital, for its part, has previously collaborated with Mattel, Disney and Hasbro on a number of brand integrations.

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