Jazwares acquires Russ Berrie, Applause brands

The toyco will leverage the plush and figurine-focused brands as it continues to expand into new categories and territories.
May 29, 2018

Florida-based toy company Jazwares has acquired the Russ Berrie (pictured) and Applause brands. Jazwares acquired the brands from Larsen & Bowman Holdings and Maple Licensing through its affiliate, Zag Toys.

Russ Berrie’s key categories include plush, picture frames, figurines, greeting cards and stationery. Applause, meanwhile, focuses on plush and collectible figurines.

Jazwares plans to leverage the brands to grow its business through new products and expansion into new territories.

The acquisition comes just months after Jazwares acquired a majority interest in Zag Toys, a division of Zacks Enterprises, in February. Zag Toys specializes in the licensing, design and sourcing of collectibles. Additionally, in February, Jazwares was tapped¬†as the global master toy partner for the entertainment brand Feisty Pets, aiming to expand the brand’s consumer products program into a 360-degree experience.

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