Consumer Products

Hasbro, Benetton get fashionable together

The toymaker and global retailer have signed a multi-year deal to launch children's apparel featuring Hasbro brands like My Little Pony and Transformers.
May 24, 2018

Rhode Island-based toymaker Hasbro has signed a multi-year deal with global fashion retailer Benetton Group to launch apparel and accessories featuring Hasbro brands.

My Little Pony (pictured) and Transformers infant and children’s collections will launch at global United Colors of Benetton stores beginning this fall. Additional Hasbro brands will be rolled out beginning in spring/summer 2019. Products will be available for purchase online and at United Colors of Benetton’s 5,000 stores in 120 countries.

Benetton has signed deals with kids brands in the past, including an agreement with American Greetings for Care Bears apparel aimed at babies and children, as well as a global Ben 10 deal with Turner CN Enterprises for branded apparel, footwear and accessories targeted at boys and girls.

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Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at


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