Sutikki, Playmates kick off new girls brand

Bento Box Entertainment's kids division and Playmates Toys are bringing girl-skewing Kuroba! to YouTube and global toy shelves.
May 22, 2018

Sutikki, the kids and family division of Bento Box Entertainment, has joined forces with Playmates Toys to roll out a new girl-skewing brand entitled Kuroba! (Sutikki has licensed the Kuroba! brand from Hong Kong-based toy development company Boti Global.)

Aimed at six- to nine-year-olds, Kuroba! will launch as a YouTube series this summer. Sutikki is currently producing 220 minutes of animated content that follows the Kuroba, powerful spirits that become mashed-up combinations of each other.

As master toy partner, Playmates Toys will debut collectible toys and accessories this summer in the US, followed by a global rollout next spring.

Sutikki is behind upcoming preschool series Moon and Me. Created by Andrew Davenport, the toon will premiere on CBeebies in the UK later this year, followed by Universal Kids in the US. Moon and Me also landed a global master toy deal with Hasbro last year.

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