Consumer Products

Goliath gets bigger with new toyco acquisition

The Netherlands-based company has acquired New Jersey's Tucker as it continues to grow its outdoor and sports offerings.
May 17, 2018

Dutch toy and gaming company Goliath has acquired New Jersey-based toyco Tucker, which is best known for its Phlat Ball (pictured) outdoor toy that transforms from a flying disc to a ball when thrown.

Moving forward, Tucker will operate as an ideation and R&D center within Goliath. All international distributor agreements for Tucker will remain in effect under the deal, and retailers will continue to be serviced by their existing distributors.

The acquisition comes as Goliath continues to grow its outdoor and sports offerings. The company recently¬†purchased Australia’s Britz ‘n’ Pieces, which makes products that promote hand/eye coordination and active lifestyles. Additionally, Goliath inked an agreement for North American distribution rights to Australian outdoor brand Wahu in February.

Last September, meanwhile, Goliath also acquired toy and game company JAX, which is known for games including Sequence, Doodle Dice, Kings in the Corner and Solitaire Frenzy.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


Brand Menu