Beijing WD Pictures is bringing Miffy to life

Popular preschool brand Miffy and Friends will hit China's big screens in a new live-action/CGI film that's slated to begin production in 2020.
May 10, 2018

Dutch publisher/rights holder Mercis B.V, Chinese producer Beijing WD Pictures and Italy’s Orisa Produzioni have signed an agreement to bring the star of book-based preschool brand Miffy and Friends to life in a live-action/CGI film created for Chinese audiences.

Production on the upcoming (and untitled) Miffy film is slated to begin in early 2020.

Created by Dutch cartoonist Dick Bruna in 1995, Miffy is a curious bunny that has become a classic character in China and Japan. To date, the brand has evolved to include 250 licensees in Asia, as well as as Nick Jr. US series entitled Miffy’s Adventures Big and Small.


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