Consumer Products

FUN Union grows Riki brand in Greater China

Newly appointed Promotional Partners Worldwide will expand Russian kids brands BabyRiki and KikoRiki in China, Hong Kong, Macau and Taiwan.
April 3, 2018

Hong Kong-based producer/distributor FUN Union has signed an exclusive master licensing agreement with Promotional Partners Worldwide (PPW) for Riki Group’s BabyRiki and KikoRiki kids brands across Greater China.

The deal will see the global marketing agency, which also reps Smurfs and Peppa Pig, look for Riki licensing opportunities in China, Hong Kong, Macau and Taiwan in consumer products, publishing, theme parks, live shows, digital apps and video games.

The educational Riki kids universe—comprised of KikoRiki, PinCode and BabyRiki—was created by Moscow-based multimedia company Riki Group.

After Riki became a minority shareholder in FUN Union in February 2017 to focus on growth in China, FUN expanded the presence of STEM-themed PinCode with a sale to China’s CCTV, which bowed the 52 x 13-minute series in March last year. CCTV also snapped up flagship series Kikoriki, and rolled out PinCode season two last December.

And FUN and Riki inked a co-pro deal last summer for a brand-new 52 x 11-minute animated series for six- to 12-year-olds entitled Krash and Hehe, which will premiere in China in 2019.

Not to be outdone by its other brandmates, BabyRiki has amassed more than 400 million views on Chinese digital platforms Tencent Video, iQiyi, Youku, Mango TV and Beva since launching last July.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


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